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How Much Does A Website Cost & Why It Should Be One of Your Biggest Business Investments

How Much Does A Website Cost & Why It Should Be One of Your Biggest Business Investments

A website plays a crucial role in making sales, expanding platforms to enhance brand presence & marketing, and creating impactful customer experiences.

That being said, you should plan ahead, and prepare a budget for this important investment.

Websites are as unique as the brands that need them, and your expenses will vary depending on your goals. A business should approach building a website for their company, as an investment in their image and overall growth. Having a business website increases credibility, trust, and brand recognition.

Once built, a website can have a significant return on investment (ROI), especially in the long term. A business website is tax deductible too!

(See: https://www.irs.gov/businesses/small-businesses-self-employed/deducting-business-expenses)

A website is the digital face of your company. It addresses client expectations, thrusts your businesses into the online market, combats competition, and broadens your customer base.

 

Expectations

 

Advancements in and accessibility to technology have paved the way for websites to grow in number and necessity. Your customers expect you to have a website.

Internet user statistics

Image credit: Internetlivestats.com

 

In today’s rapidly growing market, foregoing the investment in a website, means potentially missing out on millions of sales.

Over three billion internet users means billions of people that can find your business online. Having a website for your business increases credibility, trust, and opportunity.

 

“It is not often that a man can make opportunities for himself. But he can put himself in such shape that when or if the opportunities come, he is ready.” 

– Theodore Roosevelt

 

Competition

 

If your business is not online, your competition is, and they’re making the money that you easily could be if your business had a website.

 

“In the US More than half (52%) of small business owners do not have a website.” E-Marketer, Barlow Researchers, U.S. Census Bureau, Jupiter Research, searchengineland.com

 

So why are some small business owners not taking advantage of having a wealth of potential customers at their fingertips?

 

A website is your brand’s passage into the world, and a crucial investment in marketing and financial growth. It is your home-base on the internet, crafted specifically with your brand and your goals in mind. Building a website is an investment yourself. It is action and progress.

 

“There are risks and costs to action. But they are far less than the long range risks of comfortable inaction.”

– John F. Kennedy

 

Customer Experience

 

In the world of business, the customer is king. Your aim is to please your clients, and to foster positive relationships and experiences. With billions of internet users, and an increasing number of mobile users, your website needs to be responsive, cross-platform compatible, and it needs to load without hesitation.

 

Check out these statistics about customer experience:

“57% of users say they won’t recommend a business with a poorly designed mobile site.”

CMS Report, impactbnd.com

“51% of U.S. online shoppers cite slow site loading times as the top reason they abandon a purchase.”

HostingFacts.com

“Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.”

MicKinsey & Company, impactbnd.com

“Tablet devices account for the highest add-to-cart rates on e-commerce websites at 8.58%.”

Smart Insights, impactbnd.com

“A single second delay in your website loading time can result in a 7% loss in conversion, and 40% of web users will abandon a website if it takes longer than 3 seconds to load.”

HostingFacts.com

 

Your customers want a visually pleasing online environment, that does not hesitate to load or function. Customers want to see a visually pleasing website, and they want instant gratification. Finding a competent web design agency is paramount in improving your brand’s image.

Website Analytics

A web design agency should assess client expectations, market, competition, and the customer base of your business. 

Make sure the web design agency you choose to build your website, provides their own hosting. The web design agency must confidently address and cater to cross-platform integration and responsive design. Ensure that they build your website on a content management system (CMS). This will make your future interactions with your website, and the web design agency, flawless and fun.

Hire a web design agency that listens to your needs, is eager to learn what your business goals are, and works with you to implement planned content marketing strategies to increase your website visitors.

Contact Orlando Dev and let’s design your future, today.

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Elyssa Coultas

Author, designer, and composer, Elyssa strives to be a well-rounded individual. From content marketing, and SEO copywriting, to designing websites and scoring music for films and video games, she's happy to create, and to help in every way possible.

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